Imagine the gentle rustle of palm leaves swaying in the warm Caribbean breeze, the rhythmic lapping of turquoise waves against the pristine sandy shores. This is the serene backdrop where TVCARiB operates their TV network running 24/7 scheduled programming.
The Challenge: Outages & Rising Costs
⚠️Growing Bandwidth + Costs – 10TB+ Monthly Bandwidth – TVCARiBs viewership was rising quickly, and so were the costs;- server, software licensing, and bandwidth resulted in monthly costs for the studio topping $250/mo just for live streaming.
⚠️Power Outages – In addition to this, while relying on a direct encoder connection from their studio running vMix to a DigitalOcean Droplet, the studio would experience frequent power outages resulting in broadcasting disruptions.This disruption was impacting viewer confidence, leading to reduced audience retention and in-turn, an impact to their ROI.
The Solution: Customised Video Plan
MediaCP worked with TVCARiB through video call to design a tailored Cloud Video package covering their existing needs and those well into the future that provides:
✅ Fixed-Cost Pricing: MediaCP worked closely with TVCARiB to design a custom pricing plan that matched their existing costs at $249 per month. This plan includes 15TB of bandwidth, preventing unpredictable cost spikes and providing financial stability.
✅ Cloud Programming – MediaCP implemented 24/7 playlist scheduling through it’s TV Channel features, with scheduled live feed crossover where required.
✅ Optimised Broadcast: MediaCP fine-tuned TVCARiB’s broadcast settings to lower bandwidth consumption without compromising quality. This optimization has resulted in more efficient use of resources and improved overall performance.
✅ Extended Trial – MediaCP provided a month-long extended trial to replicate TVCARiB’s existing on-premise setup in the cloud. This allowed ample time for a smooth migration and avoided any double costs during the transition period.
The Result?
🧘 Pricing Peace of Mind: TVCARiB now enjoys a predictable and fixed monthly cost of $249, which includes 15TB of bandwidth. This has eliminated the stress of unexpected cost spikes and allowed them to budget more effectively.
🔄 Reliable 24×7 Broadcasts Without Downtime: The cloud-based solution ensures that TVCARiB’s broadcasts remain live even during power outages at their studio. This has resulted in uninterrupted 24/7 programming, enhancing their reputation for reliability.
📈 Secured Customer Retention: With the implementation of MediaCP’s Cloud Video platform, TVCARiB has significantly reduced broadcasting disruptions. This reliability has restored viewer confidence, leading to higher audience retention and improved ROI.
Conclusion
By migrating to MediaCP Cloud Video, the TVCARiB has stabilised their broadcast, controlled costs, and gained new scheduling capabilities. As their network grows, MediaCP continues to offer increased ROI via a scalable and reliable streaming solution tailored to their needs.
